top of page

CanvasRebel Spotlight—Meet Laura Woolsey


In a recent CanvasRebel interview, Laura Woolsey shares the origin story and evolution of Memory Forward, the business she founded in 2007 to help families organize and preserve their photo collections. Initially focused solely on printed photos, the company expanded to include digital organization, home movie conversion, album creation, and cloud storage management. Laura fondly reflects on how starting the business as a solo entrepreneur in Austin allowed her to adapt alongside technological changes—especially the digital photography boom that followed the launch of the iPhone.


She emphasizes that Memory Forward isn’t just a service, but a trusted partner in helping clients reconnect with their memories. Laura highlights the emotional weight of photos and the importance of combining technical skill with empathy. She also discusses how simplifying communication with clients—rather than overwhelming them with process details—has improved both outcomes and satisfaction.


Laura attributes her company’s strong reputation to three pillars: trust, expertise, and a personalized, thoughtful approach. Through Memory Forward, she aims to ensure that life’s most meaningful moments aren’t lost to time or technology, but are made accessible, organized, and shareable for future generations to enjoy.




 
 
 

Comments


Hello from our founder, Laura Woolsey!

Laura founded Memory Forward in 2007 with the vision of preserving the visual histories of local Austin families. Over 15 years later, Memory Forward has helped hundreds of families enjoy their photos and videos again by bringing them into the digital age

If you have a closet (or two) stuffed with photos, albums, and videos we can help tackle the overwhelming task of organization and digital preservation.

bottom of page