My passion for cataloging and preserving family memories began at a very early age, when I would help my mother maintain the family photo albums in perfect chronological order. She taught me to add dates, events, and names on the back of every single photo. I loved flipping through those albums and seeing my life unfold in such an organized and meticulous manner. I didn’t realize until much later in life that this degree of detail was a rarity in most families! After receiving a Computer Science degree and enjoying a long career as a database analyst and software developer, I merged my skills in technology and data management with my passion for preserving photos and natural ability to organize to launch Memory Forward.
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Over 15 years later, I can't think of anything more fulfilling than helping our clients create a lasting digital family archive of photos and memories, which can then be accessed by friends and family, regardless of where the physical collection resides.
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As a leader and veteran of this exploding industry who is dedicated to getting the details right and providing superior service and results, I am confident my team and I can help you tell your family’s story through photos and leave a meaningful legacy for future generations.
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Laura Woolsey
Founder & CEO
Since 2007
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Now part of the team at Memory Forward, I combine my passion for connection with my strong client relationship skills to help individuals and families preserve their most cherished photo and video collections. I understand the deep personal value behind every image, and I am dedicated to guiding clients through the organization and digitization process with care, clarity, and attention to detail.
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I thrive on creating meaningful experiences, ensuring each project reflects the stories and memories that matter most. With a warm, professional approach, I work to build trust quickly and support clients at every step—from initial consultation to final delivery.
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For me, preserving memories isn’t just a service—it’s a way to honor legacy and strengthen connections across generations.
Adam Sullivan
Client Experience & Operations Manager
Joined 2025
Sr. Photo Operations Specialist
Joined 2019
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As the Senior Photo Operations Specialist here at Memory Forward I have the great pleasure of caring for and preserving your family memories.
Working with historical slides, damaged antique photos, and rare photo formats is a favorite part of my work here. As a classically trained painter with a special interest in portraiture, I’ve been trained to identify even the smallest facial detail. A mole or even the shape of a child’s earlobes can help me identify a person through time. My art education paired with over three decades of practice in Adobe Photoshop means I can repair and restore photos that have survived flood, fire, and the ravages of time.
I love ushering forgotten moments back to the modern era and it’s an honor to preserve your memories.
Cassandra Robertson
Photo Operations Specialist
Joined 2022
Amberly White
Hi! I’m Amberly, the newest member of the Memory Forward team. I became obsessed with taking pictures at a very young age and graduated with a degree in Photography from Texas State University in 2021. While I was in school, I worked as a digital technician for the University Library Archives. There, I learned a great deal about scanning and working with negatives from the 1950s and 1960s and this grew my already-established passion for old photographs.
I love getting to organize family memories everyday. As a kid, I used to alphabetize my Halloween candy and could only eat them in that particular order, so I have been naturally inclined to organize things my entire life. I believe photographs are a great way to save and relive moments and I can’t wait to bring order to your collections of photos!
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