My passion for cataloging and preserving family memories began at a very early age, when I would help my mother maintain the family photo albums in perfect chronological order. She taught me to add dates, events, and names on the back of every single photo. I loved flipping through those albums and seeing my life unfold in such an organized and meticulous manner. I didn’t realize until much later in life that this degree of detail was a rarity in most families! After receiving a Computer Science degree and enjoying a long career as a database analyst and software developer, I merged my skills in technology and data management with my passion for preserving photos and natural ability to organize to launch Memory Forward.
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Over 15 years later, I can't think of anything more fulfilling than helping our clients create a lasting digital family archive of photos and memories, which can then be accessed by friends and family, regardless of where the physical collection resides.
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As a leader and veteran of this exploding industry who is dedicated to getting the details right and providing superior service and results, I am confident my team and I can help you tell your family’s story through photos and leave a meaningful legacy for future generations.
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Laura Woolsey
Founder & CEO
Since 2007
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Now part of the team at Memory Forward, I combine my passion for connection with my strong client relationship skills to help individuals and families preserve their most cherished photo and video collections. I understand the deep personal value behind every image, and I am dedicated to guiding clients through the organization and digitization process with care, clarity, and attention to detail.
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I thrive on creating meaningful experiences, ensuring each project reflects the stories and memories that matter most. With a warm, professional approach, I work to build trust quickly and support clients at every step—from initial consultation to final delivery.
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For me, preserving memories isn’t just a service—it’s a way to honor legacy and strengthen connections across generations.
Adam Sullivan
Client Experience & Operations Manager
Since 2025
Sr. Photo Collection Specialist
Technical & Design
Since 2019
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As Senior Photo Collections Specialist here at Memory Forward I have the great pleasure of caring for and preserving your family memories.
Working with historical slides, damaged antique photos, and rare photo formats is a favorite part of my work here. As a classically trained painter with a special interest in portraiture, I’ve been trained to identify even the smallest facial detail. A mole or even the shape of a child’s earlobes can help me identify a person through time. My art education paired with over three decades of practice in Adobe Photoshop means I can repair and restore photos that have survived flood, fire, and the ravages of time.
I love ushering forgotten moments back to the modern era and it’s an honor to preserve your memories.
Cassandra Robertson
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Sr. Photo Collection Specialist
Client & Production
Since 2022
Amberly White
I became obsessed with taking pictures at a very young age and graduated with a degree in Photography from Texas State University in 2021. While I was in school, I worked as a digital technician for the University Library Archives. There, I learned a great deal about scanning and working with negatives from the 1950s and 1960s and this grew my already-established passion for old photographs.
I love getting to organize family memories everyday. As a kid, I used to alphabetize my Halloween candy and could only eat them in that particular order, so I have been naturally inclined to organize things my entire life. I believe photographs are a great way to save and relive moments and I can’t wait to bring order to your collections of photos!
